The great leverage unwind now is NOT the time to jump in

When considering weather bottoms are in or not you should first try to understand what is driving the madness. To put it simply the market is wringing the leverage out of the market. The problem with the financial stocks is that they run highly leveraged balance sheets. Since the model is to borrow short and invest long the absence of available credit is causing leveraged balance sheets to contract. Libor spreads have blown out meaning banks aren't lending to banks. The commercial paper market is frozen up so companies cannot roll their CP when it comes due. For companies that must roll CP they have an immediate and sometimes (AIG, LEH, BSC) contraction. How low can they go? The answer is zero because if you have for example a 20 billion equity cap but a 100 billion balance sheet that is short term financed and you can't roll your cp then you rapidly become illiquid. Lenders who are senior to the equity see their debt becoming impaired so they buy CDS and short equity to try to limit their exposure. Since the dollars on the debt side are so large in comparison to the equity the equity gets squished. So just because GS and AIG are fundamentally sound given a normal operating environment they aren't in an environment where credit is unavailable. This can and will get a lot worse. Don't be quick to jump in because it will be hard to tell who was dumber the person who lost the first 90% or the person who jumped in just in time to lose the last 10%. This is no time to be speculating in the equity of highly leveraged balance sheets.