I like their approach towards business. They don't sit in their cushy office, swatting-flies ..waiting for U to show up. Instead they put their people/representatives where the action is. They go out to get your business.
Real estate markets, auto dealerships... U name it they have a dude with a loan-approval form for U. If U R too busy...the rep will come to your house with the paperwork.
People trust them, coz they have a reputation of fair-play...e.g. passing-on the spoils to end-customers when interest rates fall etc.
Great for long-term hold too.