I see Jet Blue making positive moves to reduce costs, postpone capital expenditures and take over market share abandoned by other Airlines. Additionally, Jet Blue has a unique product that manages to maintain almost a 'cult' following. As such, I expect them to better handle the stresses of rising oil prices and further grab the market share of customers abandoning the hidden cost airlines. The fundamentals are very shaky on this pick; however, the long term prospects of this investment could pay huge dividends. Investing in JBLU is on par with investing in an option as the upside is tremendous.
$3.84 (06/13/08)
