Blue Nile, Inc. operates as an online retailer of diamonds and fine jewelry in the United States, the United Kingdom, and Canada. It offers diamond, platinum, gold, pearl, and sterling silver jewelry and accessories. The company’s fine jewelry assortment consists of settings, wedding bands, earrings, necklaces, pendants, bracelets, and watches. It offers its products under the brand name ‘Blue Nile’ through its Web sites, bluenile.com, bluenile.co.uk, and bluenile.ca. The company was founded in March 1999. It was formerly known as RockShop.com, Inc. and changed its name to Internet Diamonds, Inc. in June 1999. Further, the company changed its name to Blue Nile, Inc. in November 1999. Blue Nile is headquartered in Seattle, Washington.
Analysts' Recommendation: | Hold |
| 30 Days Ago: | Hold |
|
| Analysts' Target: | $48 |
| Analysts' Targets |
| Deutsche Bank Securities | $48 |
| Hold |
Monday, June 02, 2008 |
| BWS Financial | $54 |
| Buy |
Monday, March 03, 2008 |
| BWS Financial | $54 |
| Buy |
Monday, March 03, 2008 |
| AmTech Research | $33 |
| Sell |
Wednesday, February 13, 2008 |
| RBC Capital Markets | $55 |
| Sector Perform |
| Wednesday, February 13, 2008 |