Analysts' Recommendation: Hold 30 Days Ago: Hold Analysts' Target: $14 Fifth Third Bancorp. operates as a diversified financial services holding company. The company’s Commercial Banking segment offers banking, cash management, and financial services; traditional lending and depository products and services; other services, including foreign exchange and international trade finance, derivatives and capital markets services, asset-based lending, real estate finance, public finance, commercial leasing, and syndicated finance for business, government, and professional customers. Its Branch Banking segment provides a range of deposit and loan, and lease products to individuals and corporations. Its products include checking and savings accounts, home equity loans and lines of credit, and credit cards and loans for automobile and personal financing needs. The company’s Consumer Lending segment involves in mortgage and home equity lending activities, such as origination, retention, and servicing of mortgage and home equity loans; other indirect lending activities, which include loans to consumers through mortgage brokers, automobile dealers, and federal and private student education loans. Its Investment Advisors segment offers a range of investment alternatives for individuals, companies, and not-for-profit organizations. This segment also offers investment, trust, asset management, retirement planning, and custody services, as well as retail brokerage services to individual clients and broker dealer services to the institutional marketplace. Its Fifth Third Processing Solutions segment offers electronic funds transfer, debit, credit, and merchant transaction processing services; and data processing services. As of March 18, 2008, Fifth Third Bancorp. operated 1,227 full-service banking centers, including 102 Bank Mart locations and 2,211 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, and Georgia. The company was founded in 1862 and is headquartered in Cincinnati, Ohio. FITB Market Data Currency US Dollars Share Price $10.56 Change Today -$0.09 52 Week High $40.79 52 Week Low $9.26 Volume 8,955,017 Shares Issued 532.67m Market Cap $5,625m Beta 1.59 RiskGrade 462 What The Brokers Say Strong Buy 1 Buy 0 Neutral 12 Sell 2 Strong Sell 5 Total 20 neutral Analysts' Targets Robert W. Baird & Co. $13 Strong Buy Wednesday, July 02, 2008 UBS Securities $10 Add Friday, June 20, 2008 Deutsche Bank Securities $8 Neutral Friday, June 20, 2008 Keefe Bruyette & Woods $13 Hold/Mkt Performer Friday, June 20, 2008 Lehman Brothers $13 Equalweight Thursday, June 19, 2008 RBC Capital Markets $11 Sector Perform Thursday, June 19, 2008 Punk, Ziegel & Company $24 Mkt Perform Wednesday, April 23, 2008 BMO Capital Markets $22 Neutral Friday, February 29, 2008