target price: 4.00 dearc, Inc., through its subsidiaries, provides yellow and white page directories and related advertising products in the United States and the District of Columbia. The company’s products primarily include print yellow and white pages directories; Superpages.com, Switchboard.com, and LocalSearch.com online local search products; and Superpages Mobile, an information directory for wireless subscribers. Its yellow pages directories offer a range of advertising options, including listing, in-column advertising, and display advertising. It also provides specialty products and white pages directories. The company’s Superpages.com offers an online local search service, as well as provides Web site design and hosting services, and search engine marketing services. In addition, it publishes Hispanic directories, as well as offers direct and database marketing services. As of December 31, 2007, it published approximately 1,200 distinct directory titles. Idearc, Inc. is headquartered in D/FW Airport, Texas. Idearc, Inc. (NYSE:IAR) operates independently of Verizon Communications Inc. as of November 17, 2006.
$1.69 (07/12/08)
