he Knot, Inc., a lifestage media company, provides multiplatform media services to the wedding and newlywed markets in the United States. It operates Web sites primarily under the brands of TheKnot.com, a wedding website; WeddingChannel.com, a wedding registry site; and TheNest.com, a Web site for newlywed users. The company’s online services include providing ideas, information, and resources to assist in planning a wedding; interactive wedding planning tools; personal wedding Web sites to convey the details of wedding celebration; and specific directed search tools. It also offers access to the local wedding market through online regional guides that host profiles for local vendors; membership and community participation through chats, message boards, blogs, and personalized interactive services; user-generated content of the particular interests of audience; and online registry aggregation service that offers a place to view couples and guests gift registries via a registry system. In addition, the company offers informative content with shopping services, which include attendant gifts, favors, and supplies, as well as sells wedding supplies direct to consumers through its integrated shopping destinations; broadband video content; and newsletters and email updates. Further, it owns and operates Web sites that offer services of interest for engaged couples. The company’s offline services include publishing The Knot Weddings magazine that provides directories of wedding gowns, fine jewelry, china, home products, invitations, wedding supplies, honeymoon packages, and local wedding vendors; regional magazines, which include region-specific information on weddings; and wedding books and lifestyle magazines. The company also provides national and local advertisers with access to couples who seek information and advice, and make decisions relating to the aspects of their weddings. The Knot, Inc. was founded in 1996 and is headquartered in New York, New York.
Analysts'
Recommendation: | Buy |
| 30 Days Ago: | Buy |
|
| Analysts' Target: | $17 |
| Analysts' Targets |
| Kaufman Brothers | $15 |
| Buy |
Friday, June 13, 2008
|
| Roth Capital Partners | $19 |
| Buy |
Thursday, May 22, 2008
|
| Oppenheimer & Co. Inc. | $16 |
| Outperform |
Wednesday, April 30, 2008
|
$8.68 (07/18/08)
