ZLC is not far from a 52-week high, who would have known we are in the midst of what some would call a recession & credit meltdown? Whitehall Jewelers, a competitor, has gone bankrupt and is liquidating its merchandise thru the holidays. This may put downward pressure on ZLC. Gold is off its $1000 high, but still expensive, another thing that may deter customers. ZLC trades at a lofty valuation and has a large short interest. The stock price seems to be propped up (similar to LAMR being propped up) considering the dim prospects and relative to competitors like aforementioned Whitehall and also NILE. Eventually I believe reality will be reflected into the stock price.
$23.29 (08/24/08)
