Chinese media/monopoly on all digital media space? Try this...BUSINESS SUMMARY
Focus Media Holding Limited operates out-of-home advertising network using audiovisual digital displays in the People's Republic of China. Its out-of-home advertising network consists of commercial location network comprising LCD display network, outdoor LED billboard network, and movie theater advertising network; in-store network; poster frame network; mobile handset advertising network; and Internet advertising services network. The LCD display network includes flat-panel television displays placed in high-traffic areas of commercial office buildings, such as in lobbies and near elevators, as well as in beauty parlors, golf country clubs, shopping malls, automobile repair shops, banks, pharmacies, hotels, airports, and hospitals. The outdoor LED network consists of leased 5' x 5' LED digital billboards installed on the street-sides in shopping districts and other locations with pedestrian traffic in Shanghai. The movie theater network consists of movie theaters, which the company leased approximately three minutes of screen-time prior to each showing of a movie in the People's Republic of China. The in-store network consists of flat-panel television displays placed in the consumer product sections, retail stores, or hypermarkets, as well as in supermarkets, and convenience stores. The poster frame network comprises advertising poster frames placed primarily in the elevators and public areas of residential complexes, which are marketed under the brand name Framedia. The mobile handset advertising network offers WAP-based mobile handset advertising services on the mobile telecommunications networks. As of December 31, 2007, Focus Media had approximately 112,298 display units in its commercial location network; 49,452 display units in its in-store network; 179,649 advertising poster frames; and 200 outdoor LED displays. The company was founded in 1997 and is headquartered in Shanghai, the People's Republic of China.
$30.23 (08/25/08)
