Bookkeeping: Starting New Position in Alliance Data Systems (ADS)

Since it is hard to really hold on to any sector trend in this market for a sustained period of time, I'm trying to find some "special situations" to help create some longer term return. One such name might be Alliance Data Systems (ADS) a position I'm starting today near $64 for 1.5% stake. This is a relatively "boring" company but with high cash flow and some potential catalysts coming its way. Company website here.

Alliance Data Systems Corporation, together with its subsidiaries, provides data-driven and transaction-based marketing and customer loyalty solutions. It offers marketing services, including coalition and stand alone loyalty; and analytical, strategic consulting and creative, proprietary data, interactive communications, and database marketing services. The company also provides credit services comprising underwriting and risk management, and recei...