With the innovation and marketability of this companies products this stock is practically bullet proof. You can't put a value on intellectual capital but if you could this company would be worth a trillion dollars. The ipod and iphone has actually become what everycompany hopes their products wil become - status symbols. I personally know people that get every new generation of ipod just to say they have it. Similar to a Louis Vuitton handbag.
This company will have downturns as sentiment varies but in our estimates anything under $140 is a fire sale. Buy and hold for the long term and this is a homerun.
$128.73 (09/24/08)
