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6 pts

Opinion on  Apple Computer Inc (AAPL)     Sector: Technology  >  Industry: Computer Hardware
Apple up/down balance

Oct 17, 2008 04:41 PM UTC
Hoofd
Return Risk
-7.82% HIGH
Analyst

- introduction of low-priced macs (800usd?) can broaden customer base, thereby enhancing cash flows.
- introduction of low-priced macs can lead to a lower value perception of the settled apple customer community (the fast adopters, loyal ones).
- ASCI research has shown apple to outperform competitors in customer satisfaction, thereby most likely decreasing the vulnerability in future cash flows
- economic crisis will result in lower sales of luxury products


AAPL:  This call was made on 10/17/08 @ $98.73
Rating:   Positive   $98.73 (10/17/08)
Gain/Loss:   -7.82% in 82 days
Target:   $100.00 (+1.29%) in One month


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