Microsoft has successfully embedded itself into the lives of millions. Productivity expectations are at an all time high for modern man. My home and the building where I work both have front doors. There are "to-do" lists waiting for me behind each. Failure to keep these lists at bay can result in a viscous cycle of stress. I should have been a mountain-man. Slay a bear. and light a few sticks on fire and you've got your to-do list whipped for the week. At any rate, Microsoft's product line has people thinking I'm a "multi-tasker". I can't even grill a burger and carry on a conversation at the same time. I actually have free time now.......I should buy an X-Box. Bottom Line: Microsoft is the 800 lb gorilla. It's embedded deeply in today's world. Conclusion: Stress-Reducing technology is and will become increasingly popular in our high-stress lives. "Stress Reducing"......it may as well be a drug. I consider it at least a 5-year play. Global demand for both personal and business technology will surely benefit the software giant moving forward. If a middle class ever really emerges in China, the demand for X-Box systems, Windows Operating Systems, and software life Microsoft Office, which is the standard in the business world, could potentially soar. Their software is practically infrastructure. Best of Luck Schmidt