Learning the lessons of early failures from the 1970s, MVL has learned to capitalize on its IP. Aside from the Spiderman (Sony) and X-Men(Fox), MVL now secures financing and develops films based on its properties and, as a result, will retain the lion's share of the profits. Iron Man was the first big hit and, coupled with the Incredible Hulk, sets the table for the Avengers franchise, which is full of potential spin-offs if done well. Iron Man 2, Captain America, Thor and Avengers are all in the pipeline. The future is bright.
$27.34 (11/13/08)
