TiVo, Inc., together with its subsidiaries, provides technology and services for digital video recorders. It offers a subscription-based television service that enables consumers to record, watch, and control television, as well as to receive movies, television shows, and other forms of video content from cable, broadcast, and broadband sources. The company also provides advertising platform and audience research measurement services. It distributes the TiVo service through agreements with television service providers, such as satellite television providers; consumer electronics retailers; and on-line store at TiVo.com. As of October 31, 2008, the company had approximately 3.5 million subscriptions to the TiVo service. TiVo was founded in 1997 and is headquartered in Alviso, California.