Shanda Interactive Entertainment Limited, an interactive entertainment media company, operates online games in the PeopleÂ’s Republic of China. It offers a portfolio of entertainment content, including massively multi-player online role playing games (MMORPGs), which comprise Latale, Dungeons and Dragons Online, Fengyun Online, and World Hegemony. These MMORPGs are action-adventure based, and draw upon various themes, such as martial arts, combat, fantasy adventure, and historical. The companyÂ’s portfolio of entertainment content also includes Kung Fu Kids, Tales Runner, Push Push Online, and Popland casual games; Chinese language original literature portals consisting of Qidian, Jinjiang Literature City, and Hongxiu.com; and online chess and board games. In addition, its portfolio of entertainment content includes a network personal computer (PC) game platform, which allows users of PC games to find and connect through the Internet with other players of the same PC games; and mobile games, including the mobile versions of Woool and Magical Land. The company offers Shanda Online (SDO), a community and an online entertainment content e-commerce service platform, which consists of an online payment and billing system, a distribution network, and a marketing platform, as well as a customer relationship management system, including a customer information management system and customer service center; EZ Center interactive entertainment platform; and EZ Pod hardware product. It markets its games through traditional and online marketing programs and promotional activities comprising in-game events, in-game marketing, peer user recommendation program, open beta testing, and offline efforts, as well as through word-of-mouth. The company has strategic cooperation agreement with Kingsoft Co., Ltd. and collaboration agreement with Zhejiang Satellite Television. Shanda Interactive Entertainment Limited was founded in 1999 and is based in Shanghai, the PeopleÂ’s Republic of China.
$37.35 (03/27/09)
