Acorn International, Inc., through its subsidiaries, operates as an integrated multi-platform marketing company in the PeopleÂ’s Republic of China. It operates two primary sales platforms, TV direct sales platform and nationwide distribution network. The company, through its TV direct sales platform, markets its own proprietary products and services, as well as third-party products and services. Its direct sales platforms include TV direct sales, catalog sales, third party bank customer sales, Internet sales, outbound call sales, and other direct sales through print media and radio. The companyÂ’s nationwide distribution network allows the company to reach approximately 20,000 retail outlets, including bookstores, pharmacies, specialty retail chains, and department stores. Acorn International, through its multiple sales platforms, sells approximately 250 products and services, including cell phones, electronic learning devices, electronic dictionaries, collectibles, stock tracking software, consumer electronics, and health and wellness products. It also sells other products, including auto care, beauty, and household products primarily through its catalogs, Internet, outbound calls, and cross-selling. The company was founded in 1998 and is headquartered in Shanghai, the PeopleÂ’s Republic of China.