The Children's Place Retail Stores, Inc., together with its subsidiaries, operates as a specialty retailer of children's apparel and accessories. It designs, contracts to manufacture, and sells merchandise under The Children's Place brand name. The company also provides shoes and other children oriented merchandise. In addition, it offers its merchandise through its online store, www.childrensplace.com. Further, the company provides private label credit cards to its customers through a third-party financial institution on a non-recourse basis. Its stores offer products for children ranging from newborn babies to 14 year old children. As of January 31, 2009, the company owned and operated 917 stores in North America, which include 674 stores in regional malls, 79 in strip centers, 121 in outlet centers, and 43 street stores. The Children's Place Retail Stores, Inc. was founded in 1969 and is headquartered in Secaucus, New Jersey.