Streetbrief reviews company fundamentals, and determines an intrinsic value for the stock. If the intrinsic value is higher than the market price, then it is ranked a "buy". If the intrinsic value is lower than the market price, it is ranked a sell. Other critieria are added to create a "short" recommendation. The model utilizes fundamental data to determine the extent to which the stock has been "found" buy the Street. In these cases, the intrinsic value is relatively close to the market price, and the Streebrief Valuation Model recommends that you sit on the sidelines. Streetbrief is NOt a momentum model. Remember, Bulls make money, Bears make money, and Hogs get slaughtered.