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6 pts

Opinion on  Bluefly Inc. (BFLY)     Sector: Services  >  Industry: Retail (Apparel)
Seemingly not risky stock, but don't been fooled. Great potential--only if they can get their books right!

Jun 01, 2007 03:06 AM GMT
Return Risk
-22.80% HIGH
Analyst

The concept of the company is great, but the company lacks good
fundamentals.  The company  has shown growth, but is 12 Million in
debt, up from 4 million the prior year.  This is the result of a
company that is poorly managed.  The outing CEO was given a severance
package that was simply outrageous and accounts for a majority of the
12 million debt.  The new CEO needs to do more than talk to fashion
magazines about "plans" for the company that are nothing more than
typical corporate banter.  When Melissa plans to state more tangible
plans for the company, then and only then will I invest in this
company.  Until this happens, I'll look and not touch.


BFLY:  This call was made on 06/01/07 @ $1.09
Rating:   Neutral/Hold   $1.09 (06/01/07)
Gain/Loss:   +118.36% in 918 days


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