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6 pts

Opinion on  Crocs Inc (CROX)     Sector: Consumer Cyclical  >  Industry: Footwear
Where Nike falters, Crox steps in

Jun 11, 2007 05:59 PM UTC
Return Risk
-54.16% LOW
Analyst

I wish I bought when I first saw my friend wearing those funny things.  Nike is a $27B company, so this $3.6B has a long way to grow should it have what it takes to become the next footwear leader.  These shoes are literally EVERYWHERE, hanging on racks of stores that don't even sell shoes.  That's either a very good thing (establishing extensive potential distribution for future product) or a very bad thing (if Crox is just a fad).  So that's where the High Risk comes in.

CROX:  This call was made on 06/11/07 @ $45.25
Rating:   Positive   $45.25 (06/11/07)
Gain/Loss:   -96.93% in 578 days
Target:   $60.00 (+32.60%) in > one year
Allocation:   25.0% of portfolio


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