Mr Plank, founder and chief of UA, has ambition. He is going to turn UA into the next sports merchandise behemouth, yet just look at the market cap of this company that is now synonomous with high-school sports around the US. It is still TINY. I know they do trade at a pretty high multiple, but their is a lot of value in their brand and they still have plenty of growth infront of them. There is huge international opportunity and opportunity in branching into new categories. When UA first entered the cleats business it did so by storm, taking almost 20% share of football cleats in their first year.