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6 pts

Opinion on  Cheesecake Factory Inc (CAKE)     Sector: Services  >  Industry: Restaurants
CAKE is not tasty when the consumer is not shopping

Jul 11, 2007 12:52 AM GMT
Return Risk
-8.11% HIGH
Sr. Analyst

CAKE is located usually at shopping centers.  It is a bit of an upscale Applebee's attended by those shoppers who would spend a day at the malls buying things they couldn't afford and topping it off with a meal.  I think the pressure currently seen on the consumer will hurt CAKE as less people go to the mall and the ones who do get things they need, not overpriced meals.   Sell


CAKE:  This call was made on 07/11/07 @ $25.32
Rating:   Negative   $25.32 (07/11/07)
Gain/Loss:   +25.71% in 853 days
Target:   $20.00 (-21.01%) in Six months


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