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6 pts

Opinion on  Ltd Brands Inc (LTD)     Sector: Services  >  Industry: Retail (Apparel)
LTD is "hot"

Dec 22, 2006 04:45 AM GMT
Return Risk
-25.69% HIGH
Analyst

Another retail play, similar to my PETM pick, that appears less cyclical than other retail plays especially this fall/winter that has been warmer than average.  VictoriaS looks like a winner at expanding its consumer base to younger ages while still being a destination of choice for active women. Marketing is $ but is paying off. The stinger with LTD, aside from niche pockets of growth w/ VS is Bath & Body Works. Store visits show buzzing activity, long (quick) lines, strong customer flow, building brand (store) loyalty by coupons and giveaways. Expect (further) breakout to upside with LTD stock price over next 3 months, stabilizing through spring, potential jump over summer with potential to exceed $35 -> $40 by the end of '07 int '08. $35 is minimum target.


LTD:  This call was made on 12/22/06 @ $29.28
Rating:   Positive   $29.28 (12/22/06)
Gain/Loss:   -41.12% in 1068 days (+2.05% from dividend)
Target:   $35.00 (+19.54%) in > one year


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