I enjoy the depression of stock prices due to the subjective opinions by hot shot analysts. They had a bad year, so what! I've been hearing and reading a lot of jabber about the quantative aspect about this company. What about its qualitative side? Aren't they doing something about it? With just the thought of merging with Cadburry is evidence that they're doing something in the right direction. With the stock price approximately at $10.10 going into the weekend, this is a long term relationship. Don't matter if you buy Cott now or buy it when its at $8. You're investing in this company for the long haul. Past performance of a company can't predict the future, but what it can do is give you the reassurance that Cott can do it all over again.