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Opinion on  DIAGEO plc (DEO)     Sector: Consumer/Non-Cyclical  >  Industry: Beverages (Alcoholic)
Bullish on DEO ...

Oct 13, 2007 04:33 AM GMT
Return Risk
-18.19% HIGH
Analyst

Underage drinking is very popular. Diageo owns Smirnoff a maker of cheap alcohol and many underage drinkers purchase it. I believe people will fall for brand loyalty and people will continue on purchasing this brand of alcohol until it goes bankrupt or they die.


DEO:  This call was made on 10/13/07 @ $89.93
Rating:   Positive   $89.93 (10/13/07)
Gain/Loss:   -22.95% in 776 days


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