Check this cup and handle on this baby.
Also, Vista's coming out. I think consumers are ready to upgrade OS's and also buy new PC's. Old computers might not be upgradeable.
If you've been following electronics/tech.... it's pretty exciting. Sony MISERABLY FAILED with the PS3. Xbox and Nintendo did it right. Nintendo straight up demolished everyone in the buzz (marketing) and also in sales. Each console actually made $$ instead of losing it. I digress. The point is... Xbox is winning the battle in winning gamers over from PS to Xbox. (Zune isn't quite there, but Microsoft is trying to win over that market too)
Vista will incorporate a lot of the multimedia/gaming element. Success for Xbox means success for integration with new PC's. Therefore, I believe many consumers will go out and actually purchase new systems instead of simply upgrading their OS. With that said, EVERY PC requires a hard drive... Seagate's the right play for that.