Broadcom and RaisingSun Collaborate to Deliver Industry's First Digital TV Solution for China's Television Market
Combination of Broadcom's Television-on-a-Chip Platform and RaisingSun's iTVware Middleware Provides an All-in-One China Standards Compliant DTV Solution
Nov 28, 2007 8:00:00 AM
IRVINE, Calif., Nov. 28 /PRNewswire-FirstCall/ -- <org> Broadcom Corporation </org> (Nasdaq: BRCM), a global leader in semiconductors for wired and wireless communications, today announced a collaboration with <org> RaisingSun Digital Video Technology Company </org> of Shanghai, China, that provides the industry's first complete digital television (DTV) solution for China's television market. Through the combination of Broadcom's television-on-a-chip platform (BCM3560/BCM3563) and RaisingSun's iTVware middleware, TV manufacturers are able to develop complete lines of affordable digital televisions for the Chinese market that support all of China's standards while delivering superior picture, sound and graphics quality. No other solution in the market today provides all-in-one compliance with China's DTV standards.
The Chinese domestic television market currently utilizes different flavors of DTV standards, including its own terrestrial modulation and cable card specifications in support of the country's initiative to convert analog TV services to digital TV services by 2015. With this mandatory transition to digital TV, Broadcom and RaisingSun joined forces; whereby RaisingSun provides the availability of DTV middleware that has been ported onto the popular Broadcom(R) BCM356x series of television-on-a-chip platforms, providing compliance with all China DTV standards. The result of this collaboration enables DTV manufacturers to provide faster time-to-market for China-specific DTV solutions.
"By working with RaisingSun, Broadcom is the first company to provide a highly integrated, yet flexible time-to-market solution for China's DTV market," said Stuart Thomson, Director of Product Marketing for Broadcom's Digital TV line of business. "With RaisingSun's middleware optimized for the Chinese DTV market and our BCM356x series platform, the complete solution eliminates large upfront investments in engineering, field testing and standards compliance testing, enabling Broadcom to be well positioned as the technology and integration provider for China's DTV requirements."
"RaisingSun selected Broadcom's advanced television-on-a-chip solution as our first supported iTVware middleware platform based on the high integration, exceptional video quality, powerful CPU processing and rich functionality that significantly reduces the development cycle," said Peter Zhu, General Manager of RaisingSun. "We look forward to continuing our collaboration with Broadcom to meet the requirements of the Chinese digital TV market."
$28.6 (11/20/07)
