Jones Soda Company is a public company traded on the Nasdaq exchange: Ticker - JSDA
Current market cap in the area of $180M, Current Shares Outstanding of 21.16M, Current Short Interest of approximately 36.30%
Interesting Tidbits: Jones Soda has been working on a national rollout of their canned sodas and have targeted roughly 30%+ of a total 62,500 US Grocery, Drug, and Box stores over the last year. Initially this and comments heard on CNBC's Mad Money had surged the stocks momentum to an all time high but issues in distribution and a late start to the year caused the stock to decline and is now currently sitting about where it started before the national roll-out attempt.
Other interesting headlines over the course of the year was Starbucks removing Jones Soda from US Stores in favor of Pepsi products (Pepsi bottles Starbucks chilled coffee drinks and has quietly made inroads to becoming the main supplier of cold beverages at US Starbucks) - I believe this actually hurt the Starbuck store image and as a result the stores have lost a lot of thier edgy hip style by moving away from perceptively cooler vogue brands like Jones Soda.
Jones signed the Seattle Seahawks and Qwest Field / Events center to become their sole non-alcholic beverage provider. - This in my opinion was a big win for Jones because even though Jones is from Seattle... The public in mass probably had never tried Jones. Jones has store rights as part of the agreement and managed to have huge Seahawk/Jones displays with custom Jones/Seahawk labels and packaging that gave them huge exposure in the Pacific Northwest http://www.qwestfield.com/calendar/eventCalendar.aspx
Jones signed the New Jersey Nets to a deal that will include the Barclays center (located in Brooklyn, NY) this Arena won't be built until at least 2010 but Jones will still have a nice exposure to the grocery stores and mirror the successes they had in the Pacific Northwest in gaining exposure to their products. http://biz.yahoo.com/ap/071107/wa_jones_soda_nets.html?.v=1
Jones launches a new enhanced water beverage called 24c ( www.24c.com ). What makes this drink interesting and different from most vitamin waters is that it actually contains some vitamin content and is made with far better ingredients. (especially the sweetener) I've tasted this drink and it's by far the best tasting enhanced water on the market today. This could easily be the next Vitamin Water and bring Jones a new revenue stream. To understand the potential keep in mind that the Coca-Cola Company agreed to buy Glaceau Vitamin Water in a cash deal valued at $4.1 billion and Jones currently has a market cap of only $180 million.
Another strategic move for Jones is the change away from sweetening with high fructose corn syrup to a better tasting and easier to digest pure cane sugar as the sweetener in all of their products... With so many people trying to avoid corn sweeteners in their diet, Jones could gain key market share with people who want a soda for a treat or want to drink a vitamin enhanced water without having mystery sweeteners like crystalline fructose. http://www.thefitshack.com/2007/03/28/what-is-crystalline-fru...
Customization - check out www.myjones.com to customize your own bottles of Jones Soda for any special event. Jones Soda has a patent on this technology and they are using it as part of the arrangement with the Seattle Seahawks and other events. Gifts for birthdays, special events, Valentines day and business events are great ways to use this fun and unique customization of your favorite Jones Soda. This technology has also driven hundreds and thousands of photographers to send Jones photos and Jones puts many of them on their labels for glass bottles... Jones is the ever changing and creative brand and another cool factor point is to be awarded
Online - check out www.jonessodastore.com - Jones is online and offering it's products and gear to anyone who is interested in getting some cool stuff or tasty beverages.
Jones has made crazy, fun, cool, unique, different and sometimes bizarre flavors and most young people think that Jones is the more alternative, cool and edgy brand than most of the boring conglomerate beverages.
With the cool factor, better ingredients, expansion, and limited shares available... I believe Jones will be able to gain market share, increase sales and create demand. With a low market cap and small float Jones should be able to show some nice stock growth from earnings in the quarters to come. It might take several quarters but it is my opinion that things are looking more promising than not.
One last note... the short interest... with any substantial good news we may see some positions cover causing the share price to increase... potentially very quickly.