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10 pts

Opinion on  Starbucks Corp (SBUX)     Sector: Services  >  Industry: Restaurants
Starbucks is undervalued

Feb 03, 2008 06:42 PM GMT
Headshotbest
Return Risk
-7.21% MID
Analyst

These guys aren't sticks in the mud.  They're not waiting to see what will happen.  They're making moves.

  • CEO Schultz is back and he will help reestablish the brand and create the necessary vintage.  It will be cool to go to Starbucks again.
  • They're dumping the hot breakfast food that had so many locations smelling like McMuffin.
  • Hundreds of stores planned or underperforming in North America are shelved.  Focus will  be on rewarding the purchaser of a $5 coffee the kind of excellence they previously diluted.

I see the $30 in 12 to 18.  Look for a far better bottom line for the '09 fiscal.


SBUX:  This call was made on 02/03/08 @ $19.33
Rating:   Positive   $19.33 (02/03/08)
Gain/Loss:   +12.88% in 663 days
Target:   $30.00 (+55.20%) in > one year


+ Referring to this analysis:


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Who voted on this idea?
Merc
jkatvcr N/A 02/05/2008
darrin N/A 02/04/2008


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Bradley C previously rated SBUX
Positive +0.00% Bullish on SBUX ...
02/03/2008
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