Comparing Apples & Blackberries

You have to hand it to Steve Jobs.

The guy is a master at creating demand. Today at Macworld, Steve announced AppleTV and the much anticipated iPhone. If you are not sure if this is big just look at the iPhone.

iPhone Photos:



and the competitors phones…

and the competitors (RIMM, PALM, MOT) stock prices today…

Steve announced that the iPhone will retail for $499 for the 4GB and $599 for the 8GB version and both versions will ship in June of this year and be available exclusively from Cingular.

AAPL is targeting 10 million units or 1% market share in 2008 which works out to about $5 billion in revenue if you assume an average unit price of $500.

Steve provided some great stats on the progress that Apple is making. Below are the key items mentioned:

• 1/2 of Mac’s sold are first time Mac Owners


• 2 Billions song sold on iTunes


• Selling 5 million songs a day, 58 song a second


• #4 Music Reseller


• Sold 50M TV shows, Disney key partner


• Sold 1.3M Movies, new partner Paramount, 250 Movies offered now


• Zune 2%, iPod 62% Market Share


• Launched iTV, 40GB HD, 50 hours of video


• iPhone - no buttons, go directly to any voice mail instead of listening in order,


• Over 200 patents on iPhone.


• Google and Yahoo! presented their applications that run on the iPhone.