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UBS cut its price target on Google Inc. shares to $570 from $590 Tuesday morning. In a note to clients, analyst Ben Schachter cited a slowdown in the growth of paid clicks as well as "integration risks" from the company's recently closed acquisition of DoubleClick
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Is DoubleClick a profit margin killer for Google?
Google has its display advertising beachhead with its acquisition of DoubleClick, but now the real fun begins: The integration and the profit margin risk.
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risk: moderate |
Google (NASDAQ:GOOG): March qtr revenue tracking below Street expectations
As a recap, comScore data for the month of January was tracking down 9% m/m. The Street is modeling for an 8% sequential increase in March quarter ad revenue. While Piper believes the second month of comScore data will suggest an improving trend in the quarter, they expect the data will likely
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Can Google Fix Its MySpace Problem With Demographic Targeting?
After years of telling advertisers that the way they place ads is totally wrong, Google is finally coming around to accommodate Madison Avenue on its own terms. By perfecting paid-search and contextual ads, Google has done a lot to reinvent advertising. But old habits die hard, and advertisers still like to target ads
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