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Harley-Davidson: A Recession-Friendly Domestic Investment

 Apr 07, 2008 06:15 PM UTC
Symbol Sentiment Start Return Closed
HOG Positive 04/07/08 -31.71% --

4/7 - "A known devil is better than unknown angel: rather than searching for gems in nebulous international markets, it is wise to look for value stocks in the domestic market to preserve the capital from down sliding. Harley Davidson (HOG) is one of these great companies with sound fundamentals and decent upside potential once the dark clouds of recession pass."

"Harley Owners Group has more than a million members all over the world. The average Harley buyer is well educated and has a median income of $84,000, which is twice the median household income. Though the slowing economy impacts every part of society, the impact of financial troubles are less prone to higher income households."

"The current PE for Harley Davidson is 10.5, an historically low ratio, and with 3 times the book value it has tremendous upside potential when the economy start turning back. Harley Davidson has been consistently raising its dividend since it started in 1993. It is an equity that looks compelling to hold in the forthcoming uncertain economy."


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