Value Of ComScore's Data Is Debunked - Scott Rothbort

Sign Up | Log In | What is SocialPicks?

Stock symbol GBN not yet supported on Stock Buzz.

Value Of ComScore's Data Is Debunked
Apr 18, 2008 11:36 AM UTC

Scott Rothbort

Return	Risk
-8.92%	MID

Tracked Blogger

Profile & Performance

Subscribe to author

Symbol	Sentiment	Start	Return	Closed
ADP		04/18/08	+0.30%	--
SCOR	n/a
GOOG		04/18/08	+8.40%	--

Via Short Stock Ideas from Seeking Alpha:

Data
generated from ComScore (SCOR) over the past quarter led investors to
believe that ad-clicks for Google (GOOG) were weak. The GOOG
shorts/bears were using the SCOR data as fuel for sending GOOG shares
lower this whole year. All that changed yesterday after the close, when
GOOG reported stronger advertising revenues that helped to generate EPS
of $4.84 versus analysts' consensus estimates of $4.52. EPS grew at a
rate of 31.5% versus the same period last year.

GOOG
shareholders got some sweet revenge in after hours trading subsequent
to the company's earnings report and conference call. GOOG shares were
trading about 17% higher in after hours' activity, while shares of SCOR
dropped just over 8%.

Read the rest of original post »

Add Comment

Be the first to comment on this story and earn 2 points.

Your Comment

IN THE PRESS

None of the information contained on SocialPicks.com constitutes a recommendation by SocialPicks or its users that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. SocialPicks is not responsible for the posts, discussions, and recommendations of the users on the Site. SocialPicks does not provide investment advice. You must make your own independent decisions regarding any security, portfolio of securities, transaction, or investment strategy mentioned on the website. SocialPicks' users' past results are not necessarily indicative of future performance. Neither SocialPicks nor any of its users guarantees any specific outcome or profit, and you should be aware of the real risk of loss in following any strategy or investments discussed on the website. You understand and agree that you use the Site and Services at your own discretion and risk and that you will be solely responsible for any damages that arise from such use. Before acting on any information contained on the website, you should consider whether it is suitable for your particular circumstances and strongly consider seeking advice from your own financial or investment adviser.