E*Trade Primed for a Breakout

E*Trade's (ETFC) management is doing a superb job in correcting the errors of the past and bettering the firm's position for the future. <!---->Through of a series of brilliant marketing campaigns (i.e. funny baby commercial) and creative initiatives (global trading), the company has managed to retain its retail client base. The April activity report was surprisingly bullish, as average revenue trades were up 5.8% year over year while the stock was trading at 6 times its current value. While management has disclosed that further writedowns and capital dilution may quite possibly occur, these low expectations will play to ETFC's advantage rather than disadvantage from a trading perspective.