Borders' New Website an Act of Desperation - Corey Lorinsky (ClusterStock)

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Borders' New Website an Act of Desperation
May 29, 2008 05:20 PM UTC

Corey Lorinsky (ClusterStock)

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5/27 - "Borders hopes that taking its site in house will compensate for its sputtering bricks-and-mortar store business. Unfortunately, and more likely, Borders will now be able to fail at two businesses instead of one."

"Will Borders.com succeed? Almost certainly not. To succeed in a commodity ecommerce business like books, you need scale, and as the chart below shows, Borders has none.

So what should this proud possessor of not one but two crappy businesses do? Sell the company immediately."

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bordersgroupsinc

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1 point commented 458 days ago reply

You're an ass.

bordersgroupsinc

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1 point commented 458 days ago reply

Borders is Doing Amazing. The Website Is a very Wonderful, and Informative Site. You're just Jealous because no one Cares about your *information*

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