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Hershey: Attractive Short?

 May 30, 2008 01:23 PM UTC
Return Risk
-4.18% HIGH
Tracked Blogger
Symbol Sentiment Start Return Closed
HSY Negative 05/30/08 +3.30% --

Graphic_arrow1 Via Short Stock Ideas from Seeking Alpha:  

Deutsche Bank is out with a negative call on Hershey (HSY) reiterating its HOLD opinion based on challenging fundamentals including competition and input cost volatility, a premium valuation, and difficulty of the changing US chocolate market. Although long term it believes the Trust will change its strategic approach, it doesn't think any action will occur short term.

The firm highlights several scenarios, noting most point to downside risk:


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