Pier 1: To buy or not to buy Cost Plus?

Filed under: Deals

According to a number of studies, Wall Street's initial reaction to a proposed buyout is a good indication of whether a deal will pan out or not. So when Pier 1 Imports (NYSE: PIR) recently made an $88 million bid for Cost Plus World Markets (NASDAQ: CPWM), and the response from investors was immediately negative (the stock price fell 20%), it was probably telling.

I guess Pier 1 was listening. On Wednesday, the company said it was revoking its bid.

Funny enough, the CEO of Pier 1, Alex W. Smith, originally called the deal "compelling" and that it "would create significant value for the stakeholders of both companies."

Oops.

But now, according to Smith, it looks like the deal will be too expensive. After all, it appears that Cost Plus is going to fight.

Yet, why not try to fight back? Pier 1 does have some leverage. Plus, there are certainly cost synergies (basically, the industry really needs consolidation).

Then again, when it comes to Wall Street, sometimes it is easier to just give in.

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements. He also operates MergerBook.com.

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