Kroger & Wal-Mart: Falling Prices and Rising Profits

It is no secret that the American consumer is pinched for cash in light of inflationary pressures, leaving them frustrated and even angry whenever they need to go to the store to purchase a good or service, or even just fill up their tank. It remains true, though, that consumers still have their needs and are very much still purchasing products and services, albeit in a thriftier manner.