Helen of Troy (HELE): Price cycling in bullish 'pennant' formation

Filed under: Earnings reports, Wal-Mart (WMT), Target Corp. (TGT), Procter and Gamble (PG), Technical Analysis, Stocks to Buy

Helen of Troy (NASDAQ: HELE) sells personal care and household consumer products. The personal care goods include such items as hair dryers, curling irons, hair setters, women's shavers and skin care products. The firm offers its own lines (e.g: Helen of Troy, Hot Tools and Hot Spa), as well as licensed merchandise (e.g: Vidal Sassoon, Revlon and Dr. Scholl's). On the household side, offerings include kitchen tools, household cleaning items, gardening tools and rechargeable lighting devices. Products are sold through beauty supply distributors and such mass merchandisers as Wal-Mart Stores (NYSE: WMT) and Target (NYSE: TGT). Procter & Gamble (NYSE: PG) is a major competitor.

The company pleased investors last week, when it reported fiscal Q1 EPS of 42 cents and revenues of $145 million. Analysts had been looking for 30 cents and $142.8 million. The sales figure was a company first quarter record.

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