McDonald’s: July Sales Are of Olympic Proportion

McDonald’s (MCD) reported total sales growth and same store comparable sales Friday which were McHuge. Here is how it breaks down:  

• Global MCD: Comp sales +8.0%; Systemwide sales in constant currency +9.5%;
• US: Comp sales +6.7%; Systemwide sales +7.6%;
• Europe: Comp sales +7.6%; Systemwide sales in constant currency +9.5%;
• Asia/Pac/MidEast: Comp sales +7.2%; Systemwide sales in constant currency +10.0%.

There is no denying the fact that MCD is able to capitalize on: more traffic flow in the US as consumers trade down (in economics we call this the “Substitution Effect”); expanded hours around the globe; capturing share of the quick service coffee business as the McCafe concept continues to expand; and, growth in China / Russia.