BSY

I bought BSY at $33.31. British Sky Broadcasting Group plc and its subsidiaries provide pay television broadcast services to retail and wholesale customers in the United Kingdom and Ireland. Goldman (GS) upgraded shares of British Sky Broadcasting BSY to Buy from Neutral and added the company to the Conviction Buy List as they find the stock oversold at current levels. Every weekend from now until next May, teams from the English Premier League (EPL) will battle it out in arguably the world's most competitive soccer championship. The global appeal of England's "Premiership," coupled with lucrative global broadcasting agreements, has made the EPL an economic juggernaut. Already outstripping other European soccer leagues in revenues and viewership, the Premiership is now gaining on America's NFL and NBA by capitalizing on soccer's place as the world's favorite sport. The Premiership recently struck a three-year, $2.6 billion deal with BSY.

This is a short term trade idea, but we'll see where it goes. The chart is messy.