Williams-Sonoma (WSM) may have found a bottom

Filed under: Bargain stocks, Stocks to Buy, Recession

Back in late September, I suggested that investors should wait before investing in specialty retailer Williams-Sonoma Inc. (NYSE: WSM).

I argued then that the price tag for purchasing the company's goods was too high for most consumers in the current environment, as the days of easy money were over.

No more endless dollars from rising home values funding unlimited purchase of goods like furniture, beds and kitchen gadgets of the sort sold by WSM. This was evidenced by continuing declining earnings and same-store sales at the company.

In addition, I noted that Williams-Sonoma had any number of formidable competitors, which could put a strain on its profit margins. There will be a time to own this stock, I wrote, but that time hasn't arrived yet. I foresaw another 20% decline in the shares.

As it turned out, there was a lot more than 20% more downside to the stock -- more like 75% before the stock finally found a bottom as Thanksgiving approached. A brief rally ensued, but a miserable Black Friday sent most shares in the retail sector quickly south again.

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Williams-Sonoma (WSM) may have found a bottom originally appeared on BloggingStocks on Fri, 02 Jan 2009 11:40:00 EST. Please see our terms for use of feeds.

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