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Super Bowl advertisers mull change in strategy |
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| Jan 28, 2009 06:30 PM UTC |
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Tracked Blogger
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Via BloggingStocks:
Filed under: Marketing and advertising, Business of sports  Super Bowl ads have sold quickly and at record prices in spite of the economy, but some advertisers are wondering whether the commercials that are already in the can strike the right tone.With the economy haven taken a turn for the worse, some companies are scrapping the ads they've already put together to create new ones that are more in tune with the economic hardships most Americans are facing. The New York Times reports that Hyundai is replacing a planned ad for the 2010 Hyundai Genesis coupe with one for a promotion that allows consumers to return their cars if they lose their jobs. How depressing. Cars.com is also planning to acknowledge the recession in its ads. Emphasizing the pessimistic outlook in ads trying to convince people to spend money but these companies have apparently decided that there's no point in trying to dance around something that everyone is already aware of: Better to be the one company that embraces it and tries to offer bad market incentives. Companies like Anheuser-Busch Cos Inc. (NYSE: BUD) and Gatorade are planning to stick with the usual clever (or not) ads that focus on new products and brand-building.  Read | Permalink | Email this | Linking Blogs | Comments 
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