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Via Trade Radar:
If you weren't sure how bad sales in the U.S. have been lately, take a look at the chart below.
What's next? We have also recently received preliminary retail sales results for December. This number didn't include the wholesale and manufacturing sales that are part of the Census Bureau's report; nevertheless, the 2.7% drop in December implies this chart will look even worse when we get the next iteration. If this plays out as it did back in 2001 it could take an entire year for sales to pick up to the point where it allows our ratio to decline to more normal levels. Is there a way to benefit? It may not be too late to take advantage of falling sales by using an inverse ETF. I notice that the ProShares UltraShort Consumer Services ETF (SCC) has already gone from under $80 to around $98 in the course of the last two weeks so we have clearly missed the bottom of this ETF's recent trajectory. Still, it's most recent high was up around $145 so it may have room to run again. Disclosure: none
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