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Donald Trump's brand takes a hit -- can it survive? |
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| Feb 18, 2009 07:41 PM UTC |
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Via BloggingStocks:
Filed under: Marketing and advertising, Trump Entertainment Resorts (TRMP)  The bankruptcy of Trump Entertainment Resorts (NASDAQ: TRMP) and legal and financial woes surrounding the Trump International Hotel & Tower are causing some to question whether Donald Trump's name as a symbol of luxury will continue to carry value."His brand is associated with success and making money. And every time the word bankruptcy appears next to Trump, that's not good," says Allen Adamson, managing director of Landor, a brand consultancy. "He can take a few chinks in the armor, but I think he's probably at the limit." Continue reading Donald Trump's brand takes a hit -- can it survive? Donald Trump's brand takes a hit -- can it survive? originally appeared on BloggingStocks on Wed, 18 Feb 2009 14:41:00 EST. Please see our terms for use of feeds. Read | Permalink | Email this | Comments
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