Macrovision Changes Its Name To Rovi

Macrovision (MVSN) this morning said it intends to change its name to Rovi. The change requires holder approval. The company expects it will also eventually change its stock symbol.

The company said that through a series of strategic acquisitions and divestitures, it is dramatically different than it was just a year ago. Macrovision provides interactive programming guides, copy protection software,  and metadata on music, games, movies and television programming.

Not sure what Rovi means. But it seems like a popular name. There’s Rovi the machine tool company, Rovi the German cosmetics company, Rovi Construction Company of Flushing, and Philippines-based Rovi Multi-Products, along with Laboratorios Farmacéuticos Rovi, a Spanish drug company.

MVSN, er, Rovi, is down 6 cents at $21.25.