New McDonald's to include recharging stations for electric cars - Tom Barlow

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New McDonald's to include recharging stations for electric cars
Jul 06, 2009 05:20 PM UTC

Tom Barlow

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Filed under: Products and services, McDonald's (MCD)

McDonald's (NYSE: MCD) struck gold when it entered the breakfast market decades ago. Today it's fighting for Starbucks' boutique coffee business. Where will it turn next to expand its business? How about electricity?

According to our sister blog, Engadget, a new North Carolina McDonald's will include electric vehicle (EV) recharging stations, part of the ChargePoint network. While you stuff your face, your car could be stuffing its battery.

The cross-marketing potential is intriguing. Since most current EVs take a couple of hours to recharge, McD's would have a captive audience to buy desserts and frou-frou coffee drinks to fill the idle time. It could offer discounts on fill-ups with meals, and Happy Watts meals for the kids. And with over 30,000 locations worldwide, what company is better placed to establish a recharging network?

Continue reading New McDonald's to include recharging stations for electric cars

New McDonald's to include recharging stations for electric cars originally appeared on BloggingStocks on Mon, 06 Jul 2009 12:20:00 EST. Please see our terms for use of feeds.

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