Helen of Troy: An Underpriced Stock

Helen of Troy Limited (HELE) is set to report earnings before the market opens on Thursday, July 9th (HELE Webcast (click on the event calendar link)) . Helen of Troy is a leading designer, producer and global marketer of brand-name personal care and household consumer products. The Company’s personal care products include hair dryers, curling irons, hair setters, women’s shavers, brushes, combs, hair accessories, home hair clippers, mirrors, foot baths, body massagers, paraffin baths, liquid hair styling products, body powder and skin care products. The Company’s household products include consumer product tools in the kitchen, cleaning, barbecue, barware, storage, organization, garden, hardware, trash and automotive categories.

SNX is expected to earn 35 cents for its 1st quarter. We expect the Consumer Goods company to announce earnings that will beat investors’ and analysts’ expectations. With HELE it’s simple. When they beat earnings the stock rises and when they miss it gets hit.