Playboy's second quarter: Not centerfold material - Steven Mallas

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Playboy's second quarter: Not centerfold material
Aug 05, 2009 06:30 PM UTC

Steven Mallas

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Symbol	Sentiment	Start	Return	Closed
PLA	n/a

Via BloggingStocks:

Filed under: Earnings reports, Magazines

Playboy Enterprises (NYSE: PLA) is still around? I was surprised to hear that it was, according to a news article from Reuters detailing the struggling media company's second-quarter results. Unfortunately, Playboy remains a puzzle. How in the world is management going to turn the ship around?

Playboy's top line fell by 15%. The bottom line booked a loss of 26 cents per share. Expectations were for 23 cents per share to be lost. In the year-ago period, Playboy lost 10 cents per share. I think it's plainly obvious that Playboy just isn't the force it once was. Pretty sad to see this icon slowly fade into irrelevance as the digital revolution continues to devalue its historic brand equity.

Continue reading Playboy's second quarter: Not centerfold material

Playboy's second quarter: Not centerfold material originally appeared on BloggingStocks on Wed, 05 Aug 2009 13:30:00 EST. Please see our terms for use of feeds.

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